Welcome to the London Architecture Diary, your essential guide to architecture exhibitions and events taking place across the city, brought to you by New London Architecture.
Branding Essentials: Defining the Mission and Vision for Your Practice
A strong brand story for your architectural practice is critical for standing out in a crowded industry. How do you ensure that your brand is unique and compelling, and doesn’t get lumped in with your competitors? It starts with these seemingly simple but essential tools: the mission and vision statements.
These statements are part of your brand promise that will help you attract your target clients, build your practice's visibility and reputation, and win better projects.
This workshop will aim to help you to create new or refreshed mission and vision statements for your practice.